450 - 500 words minimum for each Topic.

Topic 1: Find a recent news article about an organization that changed its marketing strategy. What were the reasons for the change? How did the organization approach the development and implementation of the new strategy?

One of the best sources for shared goals and values to guide implementation is the firm's own mission or values statement. Find the mission or values statement for the organization you identified: do you see evidence of the mission or values in the way the organization handled its change in marketing strategy? Explain.

Topic 2: If you were personally responsible for presenting a new strategic plan to the board of directors of the company you selected to work on the individuals assignments during weeks 1 through 5, what would you say? Briefly explain new direction you chose for the company and develop a presentation plan that would convince the board of directors that your choice would be successful.

450 - 500 words minimum. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

Topic 3: Developing a marketing plan is an on-going process that is why most managers consider the Marketing Plan a living document. Given the components of the marketing plan, discuss why it is important to revisit the marketing plan periodically? How often should the marketing plan be revised?

450 - 500 words minimum for each Topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.