200-300 words:

Assume that you are in charge of developing the strategy for a multinational company selling products in some 50 countries around the globe. One of the issues you face is whether to employ a multi-domestic, a transnational, or a global strategy. If your company’s product is mobile phones, do you think it would make better strategic sense to employ a multi-domestic strategy; a transnational, or a global strategy? Why? Defend your answer with a comprehensive evaluation that demonstrates clear, insightful critical thinking. If your company’s product is dry soup mixes and canned soups, would a multi-domestic strategy seem to be more advisable than a transnational or global strategy? Why? Defend your answer with a comprehensive evaluation that demonstrates clear, insightful critical thinking. If your company’s product is large home appliances such as washing machines, ranges, ovens, and refrigerators, would it seem to make more sense to pursue a multi-domestic strategy, a transnational strategy or a global strategy? Why? Defend your answer with a comprehensive evaluation that demonstrates clear, insightful critical thinking.