1) Why is demographic segmentation alone not always a sufficient means of target market identification? Suggest a better method. Do you think that there are distinct market segments for hospitals? If so, what are the characteristics? If not, why not?

2) Provide a one paragraph description of a research design and give an example of how it can be used in a healthcare setting.

3) Popular notions of "ideal" female beauty in the U.S. have often associated that ideal with both thinness and whiteness. What are some important practices by which female inscribe (or try to inscribe) the ideals on their bodies? More recently, women of different skin tones, ethnic heritage, shapes, and weights have become well known. Discuss some ways that these changes may now challenge, or ultimately affect that ideal.