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1.Where does this program fit in the Harley-Davidson value chain? From a value chain perspective, how does the Rider's Edge program at Harley-Davidson support the firm's strategy?

2.What specific executional cost drivers are important in this business? How should the firm use them to improve its sales rate?

3.Identify the important structural cost drivers for the company and the related strategic issues that it should address to be competitive.

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