(Answered) 1what were the segments that wheeler developed in the study

Management Studies

1.What were the segments that Wheeler developed in the study? Create a 3-column table that profiles each segment and then discuss your findings.

2. Once the segments were developed, Wheeler need to pick one that TFC would target. What were the specific conceptual and financial criteria Wheeler set out to judge the selection of the "best" segment to target for TFC?

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Marketing Management, Management Studies

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