1. The brand-product matrix is a graphical representation of all the products sold by a firm. Create a brand-product matrix for your brand.
This must be in your own words, but you must have citations for your information.
2. Pick one of your brand's extensions. Use one of the models presented in the chapter to evaluate its ability to achieve its own equity as well as contribute to the equity of a parent brand. If you were the manager of that brand, what would you do differently?