1Q. Getting franchise to adopt the online ordering system is a major challenge. What techniques would you use to encourage adoption?

2Q. Draw a supply chain map showing the various parties in McDonalds supply chain: food growers, manufacturers, distributors, corporate head quarters, and restaurants. Describe the type of information that needs to be exchanged between the partners in each pair of partners. What is each organization looking for in its information system?

3Q. Describe differences in how McDonald’s should handle information and planning for (1) regular food items, (2) non food items like wrappers or napkins, (3) promotional or one-time items like Happy Meals.