1. Provide a detailed description of your company in the form of an executive summary. The description should include, at a minimum, the product's name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.

2. Describe the company's target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.

3. Describe both the company's Unique Selling Position (USP) and its marketing objectives.

4. Analyze the pricing strategy relative to the company's pricing objective, and internal and external factors that could affect the pricing of the company's products or services.

5. Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.

6. Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.

7. Recommend three to four (3-4) action steps that you could take in order to move your plan forward.

8. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

The specific course learning outcomes associated with this assignment are:

• Identify the key concepts of marketing and its function in society.

• Explain the fundamentals of marketing including product, price, distribution, and promotion in a global environment.

• Understand customer relationship management.

• Determine the marketing planning process, market segmentation, and the development of the key elements of a marketing strategy.

• Determine the elements of marketing research.

• Determine the factors affecting the behavior of consumers and commercial / organizational buyers.

• Understand the key elements of business marketing including product, price, distribution, and promotion.

• Understand the major elements in product strategy for both goods and services, including the concept of the product life cycle, product mix, and the product development process.

• Use technology and information resources to research issues in marketing.

• Write clearly and concisely about marketing using proper writing mechanics.

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Solution file contains the marketing plans of McDonald