1post the company name of your brand audit for, Ask an Expert

Management Studies

1. Post the company name of your brand audit for approval.

Southwest Airlines

2. Select one product and discuss the six criteria for brand elements discussed in chapter four.

Product: Energizer

Memorability:

Meaningfulness:

Likable:

Transferable:

Adaptable:

Protectablity:

3. Choose a package for any supermarket product. Discuss the packaging concepts addressed in chapter four and assess its contribution to brand equity. Justify your decisions.

4. Can you think of some general guidelines to help marketers "mix and match" brand elements? Can you ever have "too many" brand elements? Which brand do you think does the best job of "mixing and matching" brand elements?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9792398

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