1. One of the key motivations for developing an e-commerce site is to have immediate access to a much larger market. describe the benefits as well as the limitations of an increased market reach.

2. What are the major similarities and differences between the name-your-own-price model and the electronic tendering system?

3. Visit both the Google and the Yahoo! search pages. Compare the business models of the two sites. What do they have in common? What are the differences?

Note: These problems are from study material Electronic Commerce - A Managerial Perspective 2008.