1. Why do senior managers often fail to realize the value of human assets vis-à-vis other assets?

2. Why do line managers often fail to realize the value of human assets vis-à-vis other assets?

3. Why and how might a line or an operating manager value specific metrics related to the unit's employees?

4. What can HR do to make senior and line managers take more of an investment approach to human assets?

5. Why is a competitive advantage based on a heavy investment in human assets more sustainable than investments in other types of assets?

6. Why can some organizations that fail to invest heavily in human assets still be financially successful? Why can some organizations that do invest heavily in human assets still be financially unsuccessful?

7. What challenges exist relative to the valuation of human assets and measuring human capital?