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1. What caused the conflict between the project managers and the other employees?

2.How would you design the authorities of a project manager at BEC?

3. BEC is still growing and needs to hire more employees. For the future, do you have any suggestions for Mr. Zheng about employee qualifications and training sessions?

When reviewing your written responses you should reflect on the following areas:

1. Is your diagnosis and recommended action practical to implement and/or a good fit for the context presented in the case study?

2. Is the diagnosis and recommended action you put forward based on a sound theoretical basis?

3. Have you demonstrated critical thinking skills in responding to these issues, i.e. have you gone beyond description and demonstrated deep, critical analysis to arrive at their recommendations/solutions?

4. Have you used appropriate academic writing style and referencing?

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91611391

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