(Answered) 1many insurance companies sell health insurance plans to

Management Studies

1.Many insurance companies sell health insurance plans to companies. In these companies the employees pick the plan, but the set of offered plans is determined by the company. Recently Blue Cross Blue Shield, a health insurance company, ran a television ad stating, If your employer doesn't offer you Blue CrossBlue Shield coverage, ask why. Explain the promotional strategy behind the advertisement.

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Marketing Management, Management Studies

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