1. Making your customers feel acknowledged and appreciated is one of the key ways to engage customers and build your online brand. When your Twitter followers mention your brand, what are some tactics you can use to engage with them?

2. Direct message is a feature used when you don't want your conversations to be visible to the public. What are some examples of customer service situations where direct messages may be more suitable?

3. Finding out how many people click on your link can be useful to help you see how effectively your content is resonating with your audience. What link shorteners are available in HootSuite and how to they differ?

4. HootSuite Conversations enables teams and organizations to collaborate in real time without leaving the dashboard. How can you use Conversations when you want your internal community to amplify a marketing release?

5. With Conversations, you can communicate internally with your entire company, or just your team. What are some different teams that you can create for your company in Conversations?

6. Responding to the same questions on social media repeatedly can be tedious and repetitive. How can the draft feature help your team?

7. Measuring your social media results is a key to demonstrating the value of your online efforts. What kind of metrics can you track to help illustrate engagement?

8. Ow.ly analytics tracks the exposure of the links you send out. What metrics are available to track for Ow.ly analytics and how can they help you?