1. In the discussion you came up with ideas for new products from an existing company. Choose one of them, and then explain the three phases of the strategic marketing process for this product. (i.e. explain what would you need to do in each phase, not in general, but specifically for your product).

2. Explain the concept of positioning. How do marketers typically use perceptual maps to develop effective positioning strategies? Illustrate your answer by describing how you plan on positioning your product.