1if a lexus car is priced in us dollars and sold at the, Ask an Expert

Management Studies

1. If a Lexus car is priced in U.S. dollars and sold at the dollar converted price in Indian rupees, what sorts of problems can be expected? What is the difference between ethnocentric, polycentric and geocentric pricing?

2. There is an ongoing debate between "Standardization" versus "Adaptation" pertaining to global advertising. Explain how different sides of the arguments fit into the global context.

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Marketing Management, Management Studies

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