1. How can features such as Advanced Search and Message Assignment help you streamline your customer service resolution process?

2. The Bulk Scheduler allows you to schedule all of your outgoing messages for a campaign in advance. How can this be helpful if your brand is running multiple campaigns at once?

3. How can the Ow.ly URL shortener help you measure the impact of your marketing campaigns across different social networks?

4. How can you collect statistics on Ow.ly links you share outside of social media?

5. How can Custom URL Parameters help you track engagement if you were running the same campaign from multiple Twitter accounts?

6. The Keywords Over Time module allows you to track mentions of a keyword search, such as a campaign hashtag, over a period of time. How can this help you gauge the success if you were running a Twitter campaign for 3 months?

7. How can the Follower Growth module in Twitter Reporting help you gauge your brand presence? Why may this be important to observe if you see a large spike in new followers during a marketing campaign?

8. The Daily Like module will show you the stats and demographics of people who liked and unliked your page. What kind of questions about your audience can this information help you answer?

9. Connecting Google Analytics to your HootSuite account is a best practice for measuring how social drives traffic to websites. How can this be helpful in measuring the success of your social media campaign?

10. Ow.ly analytics allow you to automatically track the exposure of a shortened ow.ly link so you can see how your links are resonating with your audience. Why would this be helpful in the early stages of social media campaign?