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1.Find a current example of a gray market. Offer your ideas for the causes and solutions?

2. Find an example of multi-channel marketing. Offer your insights about the degree of conflict, how the targets and tasks might be allocated, and whether the company is managing the channel well?

( ref: marketing of high technology products and innovations 3edition -jakki mohr- sanjit sengupta- stanley slater )

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91707070
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