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1. Explain how is a consumer market different than a business to Business market

2. The objective of each company is to craft long-term loyalty relationships:

Please Read the following article:

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did - Kashmir Hill

Explain how target tried to understand some of consumer 's characteristics and how they used it towards their benefits.

A good Portion of target's success appears to be attributable to its internal market information system and its CRM system.

Do You agree on Target 'sCRM targeting strategy ? Explain why you agree on it and why not?

3. Can target use that CRM strategy to segment their market ? Explain how.

4. Pick a product that you usually buy and explain the type of segmentation being used by the comapny who is marketing that product

2 Reference

Marketing Management, Management Studies

  • Category:- Marketing Management
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