1. Discuss Fink's four stages of a crisis by describing what happened at each stage of a crisis that has been in the public eye recently or a crisis that has happened in your organization. Describe how an organization should communicate at each stage of a crisis.
Answer 300 words in length.
1. Describe Berlo's generic steps for verbal and written communication. In light of those steps, provide examples of what both senders and receivers can do to ensure the risk and crisis communication process is successful.
Answer 300 words in length.
1. Define the terms crisis and risk. Explain how risk communications differ from crisis communications?
Answer 300 words in length.
1. What is the key concept of Sandman's High Hazard/High Outrage type of risk communication? How should an organization best act and communicate in this type of crisis? What type of messages should they send?
Answer 300 words in length.
Attachment:- chapter_readibgs_1.rar