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Assignment Description Regarding your research topic selected in unit 1 and your research question, hypothesis and five survey questions created in Unit 2, write a narrative 800-1,000-word paper describing your proposed ...
Question: After watching this video -- we want to consider the shift in marketing from business to business. We have discussed direct marketing to target markets - but if we work for a organization whereby we market to o ...
Assignment - Context: You are required to select a contemporary consumer, industrial or commercial product or service that for one reason or another inspires you to critique within the context of this module. Explain why ...
Question: STRATEGIC MARKETING PLAN INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to "go to market". A Project Template is provided ...
Question: Select a product with a marketing problem (of your choice) and write a three- to four- page paper (excluding the title and reference pages) based on the issues below. Be sure to follow APA formatting and use a ...
Question: Consumer Behavior Compare and contrast your own buyer decision behavior for two products - one that is high involvement, the other that is low involvement. Discuss which of the steps in the 5-step buyer decisio ...
Question: Discuss the role of demographics in relationship to integrated marketing communications. The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format. Inst ...
Discussion Questions: 1. Based on the principles of attention we discussed in class (in the slides), explain why riders receive these ads so positively. Be sure to consider the possible stimulus selection factors that ap ...
INTEGRATED MARKETING COMMUNICATIONS Written and Oral Assignment - In this assessment students are required to submit a written assignment and deliver an oral presentation relating to Integrated Marketing Communications. ...
Assignment - Prepare a marketing plan for given product. Product - Use Pencil Box as the product. REQUIREMENTS - Cover Sheet (USE APA TEMPLATE FOR THIS ASSIGNMENT) Marketing Objectives - Just one concise paragraph. Inclu ...
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