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1. Choose one exceptional world leader living or dead, good or bad, past or present.

Leaders may be Presidents, Prime Ministers, Inspirational, Religious, Courageous, Artistic, Scientific, Brave, Movie Stars, CEO's, Managers, Athletes but they don't have to be famous.

1. Give a brief outline of their life story , background and key achievements.

2. List and explain the key criterion(s) that YOU believe makes them a great leader. This should include a clear list of their various leadership characteristics, a description of why that characteristic is important to you and evidence of why or how that person shows that characteristic.

3. Using the 12 Criteria of Leadership below analyse your chosen leader showing how she or he meets each of these criteria.

Twelve Criteria for Judging Leadership

1. Intent. Does the leader make an express commitment to achieve certain exceptional ends?
2. Focus. Does the leader use various verbal and nonverbal means to highlight what is most important and to suppress the trivial and nonessential, so employees understand what to attend to and work on?
3. Skill. Does he or she possess a foundation for understanding people, organisations and the way work or actions are accomplished?
4. Form. Does the leader combine myriad communications, structures, policies, etc. into a unified, coherent whole?
5. Representation. Does the leader produce non obvious and captivating ways of conveying meanings as opposed to giving simple directives and making straight forward declarations of fact?
6. Imagination. Does the leader make surprising and unconventional departures from the ordinary that create a new sense of awareness or understanding?
7. Authenticity. Does the leader present stylistic distinctiveness that is an honest expression of his or her individuality and personal beliefs?
8. Engagement. Does the leader offer complex and challenging information that encourages intellectual effort and imaginative contemplation?
9. Pleasure. Does the leader provide emotionally rewarding experiences that are shared among members of a group, promoting stronger interpersonal bonds and fostering personal growth and fulfillment
10. Human significance. Does the leader facilitate personal reflection about who one is, what is most important, what is culturally valuable and what is possible
11. Context. Does the leader take actions that are in line with institutional or cultural practices, customs, demands and norms, adopting a style of communicating that is understandable and appropriate under given circumstances?
12. Criticism. Does the leader welcome an assessment of his or her behavior, where the effects of that behavior invites critical discourse and evaluation from others regarding how well the leader has performed and the amount of appreciation he or she should be afforded?

4. Analyse their attributes and decide whether they are or were a good leader. Give your clear reasons.

5. Oral presentation - 10 minutes.

You should use PowerPoint to summarise your presentation and aid your oral presentation. Minimum of 15 slides????

6. You must submit a copy of your entire PowerPoint prior to your presentation.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91606744

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