1choose an existing hospitality organization in lane county, Ask an Expert

Management Studies

1. Choose an existing hospitality organization in Lane County and develop a marketing plan for them based on their product-service mix, location, and target market. Be sure to define all of these in your plan.

I. Situation Analysis

a. Market Summary

b. SWOT Analysis

c. Competition

d. Service Offerings.

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Marketing Management, Management Studies

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