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1.
a. Identify one of your favorite retail stores.

b. What about the store attracts you to it?

c. Can you think of anything the store has done to draw your patronage and stop you from buying on line?

d. Is there anything further they could do to retain your loyalty?

2. Showrooming

It has been a big problem for Best Buy. Wal-Mart recently stopped carrying the Kindle because they realized people were showrooming the product (checking it out at Wal-Mart, but buying on line from Amazon).

a. Do you 'showroom'? If so, for what products?

b. Are there any strategies retailers could implement that would encourage you to buy at the store rather than use it for showrooming?

3. Federal Contract Compliance & EEO

a. Defend or challenge the following statement:

All employers (regardless of their federal contractor/subcontractor status) should be required to implement and keep affirmative action plans.

Marketing Management, Management Studies

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