1a. Describe how each of Macy's mobile retail strategies enhances the in-store shopping experience. How do you think one of these would be valuable to another company, perhaps not in the retail trade?

b. How does Macy's benefit from the use of location-based apps like Foursquare and Shopkick?

2. Describe how an omni-channel retailer is different from a traditional, single-channel retailer.

3. Online banking is an excellent example of B2C where the banking Business provides online services to the Customer. What are the five major challenges that organizations face in online retailing?

4. What are the major ways that B2B commerce uses technology? Provide two web sites of companies that provide products in this space.

5. What is mobile commerce? Give an example of how a shop at the Sanger Town Mall could make effective use of Location-based Marketing and Augmented Reality? Include a video as an example.

6. Why do you think QR codes are more popular in Asia than in the US?

7. How are travelers and travel-related businesses using mobile technology? How could one of these be used in another industry?

8. Why have e-wallets not been widely adopted and what will makers of e-wallets need to do to make this payment method more attractive to consumers?

9. What are some of the mobile payment systems currently available to merchants and consumers?