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1. Compare and contrast service quality external awards and certifications.

2. What are the four parts of setting up for research?

3. What is the difference between a star rating and a diamond rating?

4. Define and apply strategy as it applies to a service operation.

5. Outline and apply the three main facets of strategy.

6. What is the difference between internal and external components of the SWOT analysis?

7. Describe the role of verbal and nonverbal communication in delivering quality service.

8. Explain the importance of corporate culture in developing a brand.

9. How is empowerment crucial to providing quality service?

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