100 words minimum each and reference in APA format if applicable

1. List and briefly describe the 4 P's of marketing, relating them to customer service.

2. Apply the concept of brand management

3. Define and apply the concept of brand image to an organization.

4. Define and apply the four steps of the marketing process.

5. Contrast the expectations of quality customer service as a marketing tool.

6. Think of a service organization that uses social media. Discuss whether this organization successfully reaches its customers through social media. Have they had any missteps? What could they do better?

7. Identify and describe some implications of social media on customer relationship management and the hospitality industry.

8. Access value-in-use information by integrating social platforms into service offerings.