100-150 words each question:

You and your partner are part of a consulting team advising executives at Blackberry. In 2011, Blackberry held 20% market share of the smartphone market and sold >50 million devices. Through year end 2016, they hold 0.1% market share and sold ~4 million devices. The executives are looking to you to help both explain what happened, why it happened, and how the organization can restructure to regain a foothold. They have challenged you to answer the following questions:

Which type of organizational structure helps maximize both external adaptation and internal integration at Blackberry? Justify your response and note two advantages and two disadvantages for selecting this structure. (Reference Chapters 15 & 16)

What is the relationship between the three types of external controls and the three layers of cultural analysis? How does it apply to Blackberry? Provide specific examples. (Reference Chapters 6 & 15)

AND

Review the 4 Steps of the Innovation Process. From there, select a specific type of organizational design that would have fostered a culture at Blackberry where innovation might have flourished. Justify your response. (Reference Chapters 15 & 16)