1. You're asked by management to find out something specific about your customers' behavior. When deciding whether to use primary or secondary research, what are three questions you would ask them to decide which research is more appropriate?

2. Explain in a paragraph the idea of “Controlling” as it is used in the Management Process (the entire management process consists of planning, organizing, leading, and controlling). That is, tell in your own words what “Controlling” means in this context.