1. You cannot necessarily hire enough people who have expertise in every area of content marketing. List and give a detailed explaination of four ways you can help develop your existing team’s skill set.
2. Provide and explain at least four different methods for monitoring search health. Which do you think is the most important and why? Write a 250 page paper on this topic and cite your sources.
3. Operating a search program can be difficult. Identify how product sites, audiences, countries and technology contribute to the difficulties with operating a search program. Please explain in detail. Write a 350 word paper on this topic and cite your sources.