1. You are approached by a market researcher who asks you a series of questions about your favourite lunch options. To answer the questions you circle an option in a list or scale from one to five. What kind of research are you participating in?
a. qualitative
b. quantitative
c. neuroscience
d. observation
e. focus group
2. Which of the following is a potential benefit of an organisation acting in a socially responsible manner?
a. Good publicity
b. The generation of goodwill
c. It can attract future employees.
d. It can encourage consumers to support the organisation.
e. All of the options listed are potential benefits.
3. Marketing is an approach to business that puts the ______ at the heart of business decisions.
a. product
b. company
c. customer, client, partner and society
d. bottom line
e. employee