1. Will your company use advertising as a promotional strategy? If so, which types of advertising will you use? If not, why not?
2. Will your company use public relations as a promotional strategy? If so, describe at least two ways you will communicate with the public.
3. Describe at least two things your company could do in order to try to get publicity. TIP: If this includes press releases, describe what the release or releases would be about.
4. Choose a type of advertisement (newspaper, magazine, outdoor, radio, Internet, and so on) to research, and then answer the following questions.

Find the Web site for a company that sells this type of advertisement (such as newspaper, magazine, outdoor, radio, Internet, or another type of ad). What is this company's name?

Describe at least one type of advertisement you can purchase from this company, including any details about the size, length, color, or other features of the advertisement.

How much does this type of advertisement cost?

Do you think this type of advertisement would be effective for your company? Why or why not?

5. Choose a different type of advertisement to research, and then answer the following questions.

Find the Web site for a company that sells this type of advertisement (such as newspaper, magazine, outdoor, radio, Internet, or another type of ad). What is this company's name?

Describe at least one type of advertisement you can purchase from this company, including any details about the size, length, color, or other features of the advertisement.

How much does this type of advertisement cost?

Do you think this type of advertisement would be effective for your company? Why or why not?

6. Describe at least 2 features of your product or service.

7. Describe at least 2 benefits of your product or service.

8. Describe at least 2 desires, fears, or needs that you could use in advertising your product or service, and explain why you think they would work well.

9. Explain at least one problem that your product solves for your customers.