1. Why was IMAX changing its business and corporate strategies? Could IMAX thrive as a niche player that only made large format films and systems?

2. Select a company you want to learn more about, fill out the following external environment worksheet for that company. you may chose diferent company for each question

1) Economy: How does the state of the economy influence the sales of this company’s product or service?

2) Technology : What new technologies strongly affect the company you have selected?

3) Demographics: What changes in population might affect the company’s customer base?

4) Social issues: What changes in society affect the market for your company’s products?

5) Suppliers: How does your company’s relationship with suppliers affect its profitability?