1 why is product development a cross-functional activity, Ask an Expert

Management Studies

1. Why is product development a cross-functional activity within an organization? That is, why must finance, engineering, manufacturing, and other functional areas be involved?

2. What is the major purpose of concept testing, and how is it accomplished?

3. What are the benefits and disadvantages of test marketing?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M92058692

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