1. Why do you think the price is such an important factor in the decision to purchase private label product? What could other factors apply to private label products? In your opinion, do you think consumers allow for ‘give and take’ when deciding on products at a supermarket?

2. In light of Aldi’s rapid ascent, the article suggests that maybe it’s time for Woolworths to become “more German” and compete on Aldi’s terms, namely “low price, low range, but good quality”. This would require a distinct strategy shift, which would then hopefully lead consumers to changing their attitudes towards Woolworths. Further, Woolworths targets online shoppers in partnership with Australia Post… it hopes will give it an edge” – Apply two attitude change theories to justify how it may create consumers’ positive attitude toward Woolworth.