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1. Who is known as the "Father of Marketing Research"?
2. Why did marketing research expand by the 1930s?
3. Focus groups are considered to be what type of research?
4. Define internal suppliers.
Marketing Management, Management Studies
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ASSIGNMENT INSTRUCTIONS Essay: Identify the factors that impact on the viability of international markets and can therefore limit or compromise market potential. Keep the discussion generic, don't select specific markets ...
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