1. Which type of market coverage is usually associated with shopping goods?

intensive distribution

extensive distribution

selective distribution

exclusive distribution

concentrated distribution

2. Value-pricing is:

the ratio of perceived benefits to price.

the practice of simultaneously increasing product and service benefits and maintaining or decreasing price.

the practice of simultaneously increasing product and service benefits and increasing price.

the ratio of price to perceived benefits.

list price minus discounts and allowances plus extra fees.

3. refers to the entire product category or industry, such as video games.

Product form

Product class

Product line

Product family

Product brand

4. Which of the following situations would likely relieve a manufacturer from strict product liability?

None of these – It’s Strict Liability!

Product is deemed unreasonably dangerous

A consumer modifying a product and injury later occurs

Using a product in a manner other than what is written on the package

5. According to Theory Y managers, employees are resistant to change and seek responsibility. True or False