1. Which type of integration implies the performance assessment of the supply chain should be taken as a whole while also holding each member of the supply chain accountable for meeting its own goals?

Accountability

Benchmarking

Social

Planning

Measurement

Question 2. When opening a new retail operation, the retailer needs to consider all of the following factors EXCEPT:

traffic flow.

employee density.

geographic region.

growth potential.

zoning regulations.

Question 3. Nabisco has linked seamlessly with its parts manufacturers and outsourced customer call centers to provide streamlined work processes and a high-quality customer experience. This seamless streaming of Nabisco's strategic business units toward a common vision is an example of ________ integration.

relationship

social

function

hierarchical

materials and service supplier

Question 4. Selfridges is the second largest department store in Great Britain. It works with House of Frasier, one of its competitors, to reduce operating costs by sharing channels of distribution to ship goods from 1,500-plus suppliers. Selfridges and House of Frasier are engaged in:

vertical conflict.

an integrated supply chain.

a strategic channel alliance.

an information-based distribution channel.

a distribution cooperative.

Question 5. Around the world, most retailers are _________, operating one or a few stores in their community, owned by a single person or partnership and not operated as part of a larger retail institution.

independent

chain stores

franchise outlets

specialty clubs

product assortment stores

Question 6. The growers of Vidalia onions have determined that their chief priority for choosing a transportation mode within the United States is transit time. However, this must be tempered by practical cost considerations. In light of these considerations, Vidalia onion growers should use ________ to ship their onions.

railroads

motor carriers (trucks)

airlines

water transportation

pipelines

Question 7. Mattel, the world's biggest toymaker, ordered 18 million toys in China to be recalled because of hazards such as the use of lead paint. Mattel's ________ process allowed it to handle the product recall efficiently.

order fulfillment

returns management

product commercialization

demand management

product fulfillment

Question 8. The goal of any effective materials-handling system is to:

reduce the time of the order-processing system.

optimize the inventory control system.

increase safety procedures.

move items quickly with minimum handling.

reduce the length of time a product is in the transportation subsystem.

Question 9. One of the new developments in retailing is m-commerce. The "m" in m-commerce stands for:

motivated

multimedia

marketing

managed

mobile

Question 10. By working closely with its suppliers and listening to its customers, Target has improved the service encounter to a level that was not thought possible in mass retailing. This is an example of which of the eight critical processes performed by supply managers?

Manufacturing flow management

Customer service management

Product development and commercialization

Order fulfillment

Demand management

Question 11. Whenever a customer opens an account at First Southern National Bank, a teller or account representative asks the customer whether he or she needs a CD, online banking, or other services. In other words, the account representative engages in:

interactive selling.

bait and switch.

trading up.

customer relationship retailing.

suggestion selling.

Question 12. When Rick purchased tickets to a concert on the Internet, it was an example of:

single-sourcing distribution.

one-way channelization.

electronic distribution.

mass customization.

aggregated marketing.

Question 13. Papa John's pizza chain uses UPS trucks to carry supplies to its franchises. Papa John's does not own the trucks but has contracted with UPS to have all of the trucks it uses in its deliveries to Papa John's establishments painted with the Papa John's logo and company colors. Papa John's is using:

a horizontal distribution channel.

a selective distribution channel.

outsourcing.

multisourcing.

a portable inventory control system.

Question 14. DeBeers sells most of the diamonds it produces to industry. The company controls over 90 percent of the market and has great power over its distributors. In its marketing channel, DeBeers would be considered a ________.

channel authority

channel member

channel captain

channel gatekeeper

power broker

Question 15. Peachtree Windows does not make a window until an order is received. It can promise delivery in five working days because of the excellent relationships it has established with its suppliers. The partnering relationship that Peachtree Windows has established with its suppliers indicates the use of:

supply chain management

yield management.

channel networks.

horizontal marketing channels.

intensive distribution strategy.

Question 16. In which logistical component of the supply chain will you find electronic data interchange a common feature?

Production scheduling

Transportation

Order processing

Materials handling

All of these

Question 17. The major characteristic that is used to differentiate among types of intermediaries is whether they:

install exchange barriers such as location, time, and quantity.

create specialization of labor.

create economies of scale.

take title to the products they sell.

raise profit margins for independent middlemen.

Question 18. __________ sell a limited selection of brand name appliances, household items, and groceries, usually in bulk on a cash-and-carry basis to members only.

Super outlets

Factory outlets

Wholesale discounters

Off-price discount retailers

Warehouse membership clubs

Question 19. Caterpillar, the manufacturer of tractors and other earth-moving equipment, has an extremely high market share, which means customers seek the dealers out regardless of where they are. There are approximately 50 Caterpillar dealers in the United States--one in each state. From this information, you can surmise that Caterpillar uses ________ distribution.

selective

premium

intensive

exclusive

inclusive

Question 20. Kroger is the second-largest supermarket chain in the United States. Which of the following is the most likely reason why Kroger supermarkets sell all types of foodstuffs as well as nonfood products including a wide range of eyewear and accessories?

Consumer demand for one-stop shopping often leads to scrambled merchandising.

The fulfillment of the Wheel of Retailing hypothesis

Inflationary economic climate

Repositioning as a discounter

Growth of convenience merchandising.