1. Which section of a proposal identifies the problem and discusses the goals of the project?

Authorization request

Staffing

Background, problem, and purpose

Consider the scenario, and then answer the question.

Rene is the manager at an event and catering company. He has just received a request for proposal (RFP) for managing the City Arts Festival. The organization that managed the event and all event volunteers in past years has raised its rates considerably and the city can no longer afford to hire them. Rene would like to submit a proposal to manage the City Arts Festival. The proposal will be quite lengthy because the event draws over 200,000 people, spans three days, and has a large budget.

2. Which type of proposal should Rene submit in this situation?

An informal proposal

A formal proposal

A grant proposal

Formal proposals are different from informal proposals in that they are used to respond to large projects and are therefore often longer. Formal proposals contain special components in addition to the six basic components of informal proposals.

3. Which element of formal proposals is similar to that of informal proposals?

Format

Length

Style

Read the scenario, and then answer the question.

You design HR management and payroll software. At a recent networking event, you met the HR manger at a small local accounting firm. You briefly discussed your business with her and would like to follow up with a proposal to help streamline her firm’s HR system.

4. Which type of proposal is most appropriate in this situation?

Informal

Formal

5. What should an effective letter of transmittal include?

A copy of the request for proposal

Competitors’ names and prices

Major features and benefits of the proposal

6. Which of the following components contains a list of all headings and their beginning page numbers?

Table of contents

List of illustrations

Abstract