1. Which of the following statements is true of market-oriented personnel?

1) They tend to be inward looking and are internally focused

2) They focus on selling what the organization makes.

3) They build short-term relationships with customers

4) They derive their profits from an external force

2. In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm?

1) It carefully identifies market segments

2) It extensively uses relationship marketing strategies

3) It extensively uses personal selling and advertising

4) It increases sales by creating customer value and satisfaction