1. Which of the following statements best represent the basic elements and premises of communication?

a. None of the statements is complete and correct.

b. The sender, the message, the media, and the receiver.

c. The sender, the message, the media, and the receiver, whereby the message must be decoded and interpreted exactly as the sender intended.

d. The message must be decoded and interpreted exactly as the sender intended.   

2. Which of the following statements best describe strategy creation and deployment.

a. Strategy is about decisions, guidelines, a plan is about actions, details, responsibilities, and timing.

b. Strategy is about people doing things right.

c. A plan is about doing the right things.

d. A plan is about decisions, guidelines, a strategy is about actions, details, responsibilities, and timing

3. Which of the following combination of KPI's is correct for wholesales and retail? Choose one.

a. Retail: Sales by Product Line, Sales per Channel, and Sales per Client; for Wholeselling: Sales by Department, Sales per Square Foot, and Sales per Customer or "average ticket".

b. Retail: Sales by Department, Sales per Square Foot, and Sales per Customer or "average ticket"; for Wholeselling: Sales by Product Line, Sales per Channel, and Sales per Client.

c. For Retailing: CRM, Merchandising, and Promotion; for Wholeselling: Apps, e-Commerce, and Tele-Marketing.

d. For Retail: Apps, e-Commerce, and Tele-Marketing; for Wholesales: CRM, Merchandising, and Promotion.