1. Which of the following statements about culture is true? Select one: a. Culture is dynamic. b. Culture is transmitted from one generation to another. c. Differences in culture over time and from nation to nation add to the complexity of marketing. d. ulture is learned. e. All of these statements about culture are true.

2. Which of these factors can be a basis for geographic segmentation? Select one: a. Population density. b. National boundaries. c. Neighborhoods. d. City size. e. All of the above.

3. In deciding on target markets, marketers must consider what they know about . . . Select one: a. the current size of the market. b. how the target fits the firm's overall objectives. c. what kind of potential competition exists. d. the forecasted market size. e. All of the above.