1) Which of the following is/are essential to any comprehensive definition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofit organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda Unit 1 Examination
7) Among the flaws in the traditional four-step model of public relations is/are that it ________.
A) doesn't take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifies a very dynamic process
D) All of the above.
E) None of the above.
8) The first question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term public relations included in their job titles?
A) governments
B) nonprofit organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofit organizations and trade associations Unit 1 Examination
12) According to a University of Georgia survey of 2005 graduates, the average starting salary for public relations practitioners is ________.
A) $25,000
B) $22,000
C) $16,500
D) $30,000
E) $20,000
13) According to a 2000 PRSA/IABC survey, which of these qualities were more important to practitioners than salary?
A) recognition by colleagues
B) access to technology
C) professional development
D) creative opportunity
E) all of the above
14) Many public relations practitioners record how they spend their working hours ________.
A) as a means of billing clients
B) to allow their supervisors to see how employees spend their time
C) for internal billing purposes
D) all of the above
E) none of the above
15) Practitioners who act for the good of a relationship, rather than just one side of a relationship are fulfilling a(n) ________.
A) manager's role
B) boundary spanning role
C) consultant's role
D) press agent role
E) independent endorsement
16) Which of these individuals is generally credited with being "the father of public relations"?
A) George Creel
B) George V.S. Michaelis
C) Ivy Ledbetter Lee
D) Ron Zeigler
E) Edward L. Bernays
17) Edward Bernays gets more credit as being the "father of public relations" than Ivy Ledbetter Lee because ________.
A) Bernays coined the phrase "public relations"
B) Bernays introduced the concepts of accuracy and ethics to the profession
C) Lee worked for the Nazi sympathizers; Bernays did not
D) A and B
E) A and C
18) The Scopes Monkey Trial ________.
A) was a historic clash between science and religion
B) was a publicity stunt
C) focused on Darwin's theory of evolution
D) All of the above.
E) None of the above.
19) The so-called "Four Minute Men" ________.
A) are former track and field stars who now serve as PR spokespersons
B) were affiliated with the Creel Committee
C) delivered patriotic messages during the First World War
D) A and B
E) B and C
20) Edward L. Bernays' critics claimed that he ________.
A) was sexist
B) was dishonest
C) was a Nazi sympathizer
D) was too self-promotional
E) didn't understand the plight of poor people
21) When you communicate with one public in an attempt to reach another public, the public with whom you are communicating is known as ________.
A) a latent public
B) a primary public
C) an aware public
D) a secondary public
E) an intervening public
22) ________ is/are the most powerful force in the U.S. economy.
A) Business expenditures
B) Government spending
C) Consumer spending
D) Industrial expenditures
E) Foreign investment
23) The group that spends the most money is consumers ages ________.
A) 18-25
B) 26-34
C) 35-44
D) 45-54
E) 55-64
24) Objections to a movie promotion in German Subway restaurants centered on ________.
A) the stereotyping of minority groups
B) its anti-war message
C) explicit sexual content
D) a lack of sensitivity concerning the 9/11 terror attacks in New York
E) the lack of diversity in the movie's cast
25) Among U.S. voters, the age group with the highest percentage of voters is ________.
A) this is a trick question; voting rates don't differ by age
B) 65 and older
C) 45-64
D) 30-44