1 which of the following is not true regarding cost, Ask an Expert

Management Studies

1. Which of the following is NOT TRUE regarding cost leadership strategy?

Targets average customers for mass market – little differentiation.

Key functional areas are manufacturing and materials management.

Relentless drive to cut costs might compromise value that customers desire.

Firms should deliver products that customers perceive to be valuable and different

This strategy tends to offer better value to customers.

2. The three generic strategies (i.e. cost leadership, differentiation, & focus strategies) can strengthen a focal firm’s position relative to the five forces.

True

False

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92518085

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