1. Which of the following is NOT one of the four main roles performed by marketing communication?

A. to inform

B. to entertain

C. to persuade

D. to remind

E. to build relationships

2. Which of the following is NOT a benefit provided by e-commerce?

A. It provides consumers the satisfaction of instant gratification.

B. It reduces the cost of doing business.

C. It enables specialized businesses to be more successful.

D. It provides consumers more access to pricing information.

E. It broadens product choices for consumers in smaller communities