1. Which of the following is not a charcterstic of the integrated marketing communication movement
a) many companies began spending less on advertising and more on other elements of the promotional mis to promote their needs
b) many companies began spending more on cooperative advertising as manufacturers became more powerful than retailers in the mkt place.
c) many companies began holding advertising agencies more accountable for their performance
d) many companies began building databases and using this info to target consumers w/direct mkting methods
e) all of the above
2. At a local retail store, rebecca sess a bag of daffodil flower bubls and a box of plant fertilizer. the items, which are sold together, retail at $28.50 but have been marked down to $19.99. $19.99 represents:
a) the liquidity value
b) price
c) revenue
d) none of the above
3. Walmart is the largest retailer in the world and offers access to lg number of customers who shop in its stores. this allows walmart to pressure its supplies into selling to them at lowest possible price, even if if it is detrimental to the suppliers. this illustrates
a) channel pwr
b) integrated relationship
c) horizontal conflict
d) intensive distribution
e) none of the above
4. Which of the following is messages would be considered advertising
a) musician on a radio talk show pluggin his concert tour
b) a pfizer drug rep giving doctors office samples of products prescribed to paitents
c)politician going door-to-door urging voters to vote for him
d) a public service announcement urging motorcycle riders to wear helmets
5. A recent hyundai ad featured a viglant father keeping tabs on his daughter and her date using a special location tracking feature in his hyundai. what type of ad is this?
a) delayed response, brand advertising meant to stimulate secondary demand
b) delayed response, brand advertising meat to stimulate primary demand
c) dealyed response, institutional advertising meant to stimulate secondary demand
d) delayed response, institutional advertising meant to stimulate primary demand
e) none of the above