1. Which of the following implications does social media pose on marketers?

Marketers must realize that they often do not control the content on social media sites.

Marketers must realize that it is enough for them to have a great ad campaign on social media for successful promotion.

Marketers must understand that social media lacks methods to measure the interaction between marketers and customers.

Marketers must understand that word of mouth spreads slowly on social media sites.

2. In social media, negative comments and complaints can illuminate unknown brand flaws.

True

False

3. Print advertising can be used to sell goods and services to potential customers who are hard to locate.

True

False

4. _____ plays a very important role in how marketers distribute funding among their promotional mix tactics.

a. Data

b. Noise

c. Publicity

d. Strategy