1. Which of the following decision-making characteristics are most representative of the Planning stage of an entrepreneurial venture?

Very quick or very slow decisionmaking

Counterintuitive decisionmaking

Delegated decisionmaking

Speedy decisionmaking

2. Marketers often employ a combination of segmentation methods, using __________ to identify and target their customers, and __________ to design products and messages to appeal to them.

1. undifferentiated targeting; differentiated targeting

2. loyalty segmentation; demographics

3. loyalty segmentation; geodemographics

4. lifestyle segmentation; geographic segmentation

5. demographics and geography; lifestyle or benefit segmentation

3. The following data pertains to a decision: Three possible decision alternatives are there: Buy, Rent, or Lease. State of nature can high profits (H) or Low (L). The possble payoff are: Buy:- H= $80, L=$0; Rent:- H=$70, L= $30; Lease:- H= $30, L=$50.

The minimax regret strategy would be:

A. buy

B. lease

C. rent

D. high

E. low