1. Which of the following are marketing activities?
a. Personal selling
b. Public relations
c. Product development
d. All of the options listed
e. Both a and b
2. When movie studios lobby governments to introduce legal penalties to prevent people from copying DVDs for their friends they are seeking to influence their
a. internal environment
b. micro-environment
c. external environment
d. social environment
e. market
3. Which of the following issues should be considered in deciding whether to undertake a market research project?
a. The likelihood the research will confirm the hypothesis
b. The likelihood the research will solve or help solve the research problem
c. The ability of the research to justify the desired course of action to senior management
d. Cost-benefit analysis
e. Both b and d
4. The rising use of social networking sites could be attributed to
a. sociocultural forces.
b. technological forces.
c. both a and b.
d. legal forces.
e. economic forces.