1. Which is the worlds largest direct selling company?
a) Amway
b) Avon
c) Livon
d) None of these
2. In which country the newly imposed tax is "Google Tax"?
a) Italy
b) France
c) Japan
d) None of these
3. What is the name of the Brand becomes the 1st brand to reach 2 Billion $ in retail sales in India.
a) Amul
b) McDonalds
c) KFC
d) None of these
4. The brand SPORTSFIT associated with which Indian cricketer?
a) MS Dhoni
b) Sachin Tendulkar
c) Yuvraj Singh
d) Virat Kohli
5. What is the name of the TV Channel with whom has Pepsi tied up to launch a youth TV channel in India?
a) Zee TV
b) Colors
c) MTV
d) Sony

1. In marketing research, a firm might consider using secondary data over primary data because
(A) secondary data usually cost less (B) secondary data are usually more accurate (C) primary data are usually non specific (D) primary data are likely to be outdated
2. In organizational decision making, managers are able to exercise the greatest degree of discretion in the
(A) enforcement of internal policies (B) settlement of legal disputes (C) restructuring of outstanding loans (D) compliance with federal regulations
3. The term "net working capital" refers to
(A) inventories, receivables, and current notes and investments (B) assets divided by liabilities (C) current assets less short-term liabilities (D) net assets left over after subtracting cost of goods sold
Questions 4-5 are based on the following information.
Dreamland Pillow Company sells the "Old Softy" model for $20 each. One pillow requires two pounds of raw material and one hour of direct labor to manufacture.
Raw material costs $3 per pound and direct production labor is paid $4 per hour. Fixed supervisory costs are $2,000 per month and Dreamland rents its factory on a five-year lease for $4,000 per month. All costs are considered costs of production.
4. How many pillows must Dreamland produce and sell each month to earn a monthly gross profit of $1,000?
(A) 300 (B) 350 (C) 600 (D) 700
5. Another firm has offered to produce "Old Softy" pillows and sell them to Dreamland for $12 each. Dreamland cannot avoid the factory lease payments, but can avoid all labor costs if it does not produce these pillows. Under these conditions, how many "Old Softy" pillows must Dreamland sell to earn monthly gross profits of $1,000?
(A) 417 (B) 500 (C) 625 (D) 875